The power of knowing one reader

Of all the things I’ve worked on in my nearly two years at Chalkbeat, nothing remains more important to me than knowing who our readers are. I believe it’s impossible to produce valuable, impactful news reporting without knowing what people really want from it. I’m excited that we just finished up an exciting round of audience research for our New York
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Much of your job will be to define your job, and other insights from CUNY’s social journalism panel

Social Journalism and Engaging News Audiences

A couple weeks ago I was on a panel about “social journalism.” That’s what CUNY (my grad school alma mater) is calling its likely-to-be-approved degree program that teaches students how to engage audiences, build community, and all those other fun buzz phrases. “Our new degree is… going to emphasize skills such as relationship building, data journalism,
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